Top 5 Drivers of Packaging Sustainability
With packaging material making up about one-third of the average landfill, and the average American producing about 2,000 pounds of trash per year, the need for sustainable packaging is ever-increasing (University of Southern Indiana). Society and businesses are recognizing this need, resulting in a push for more sustainable packaging options. Here are the top 5 drivers of sustainable packaging:
Consumer Brand Perception:
In a recent survey from Accenture, more than 80% of participants said they felt it was “important or extremely important” for companies to design environmentally conscious products (Business News Daily). Clearly, sustainability plays a huge role in how customers perceive products and brands. Packaging is the first thing customers see when they receive your product, so sustainable packaging will help to improve your consumer brand perception.
According to research from New York University, products marketed as sustainable grew 5.6 times faster than those that were not. As a result, more and more businesses are making the switch to sustainable products and packaging. In order to keep up with competitors and take advantage of this rapid growth, consider sustainable packaging solutions, such as ultrasonic banding and tying.
Environmental advocates and influencers are also becoming more popular, with some gaining follower counts into the millions across several social media channels. With this kind of following, these advocates have the ability to reach a massive customer base and influence their opinions about sustainability. By aligning with the views of these advocates, your company may also be able to access this massive customer base.
Top-Down Company Culture:
When offering sustainable products, it is important to not only reflect your company’s views and practices outside of the company. By adopting sustainable practices within your company culture, starting at the top, your employees will embrace these sustainable practices themselves and become advocates for sustainability both inside and outside of your company.
Being a Good Steward:
Finally, businesses are turning to sustainability and sustainable packaging simply because it is the right thing to do. We all share this planet, and by utilizing sustainable packaging to minimize waste, we can ensure it stays clean for generations to come.